Privacy
What our posting tool holds, why, and how long for.
It holds what it needs to publish posts for our clients, and nothing about the people who see them.
01
What the tool is
Parallax Posting is the tool Parallax Studio uses to publish posts for its clients to their own Facebook Pages and Instagram accounts. It publishes through Meta's own systems for publishing.
Only we use it. Nobody else can sign in, and it works only with Pages and accounts that a client has asked us to run.
02
What it holds
- the access keys Meta gives the tool when we connect a client's Facebook Page and its Instagram account, which are what let it publish there
- the name of each connected Page and Instagram account, and the number Meta gives it
- the name of the Facebook account at Parallax Studio that connected them
- the posts we prepare: the words, the pictures, and when and where each one is to go out
- what Meta sends back once a post is published: its number and link, or the reason it failed
Meta collects each picture from a web address. So the tool keeps each picture at a public web address that is hard to guess. Anyone with that address could open the picture until we delete it, 30 days after the post goes out.
03
What it never holds
The tool does not read or keep comments, messages, likes, followers, or anything else about the people who see a post or reply to it. It does not run adverts.
04
Why, and who else handles it
We use these details only to publish the posts our clients ask for, as part of our work for them. The client decides what each post says and shows, and we publish it on their behalf, following their instructions.
For the details we decide how to use, such as the name of the Facebook account that connected a Page, our legal basis is legitimate interests. In UK data protection law, that means a reasonable purpose of our own, which here is publishing the posts our clients have engaged us to publish.
Meta receives each post when it is published, and Meta's own privacy policy then covers it on Facebook and Instagram. Cloudflare hosts the tool and stores its records and pictures. Anthropic's Claude, an AI service, helps us prepare the posts and run the tool, so it sees their words and pictures. It never sees the access keys.
Cloudflare and Anthropic may handle these details in the United States. Cloudflare does so under the UK-US data bridge, the arrangement the UK government approved for sending personal details to certified US companies. Anthropic does so under its own safeguards, such as standard contractual clauses.
05
How long we keep it
We delete the tool's copy of a post's pictures 30 days after the post goes out. Our record of each post is kept for 12 months after it goes out, then deleted.
We delete a client's access keys within 7 days of our work for them ending, or sooner if they ask. The posts themselves stay on Facebook and Instagram until the client removes them.
06
Your rights
You can ask for a copy of what we hold about you, or ask us to correct it, delete it or limit how we use it. Write to hello@parallax-studio.io. How to have the tool's records deleted, and how to remove its access yourself, is on the data deletion page.
You can also object to our use of your details at any time, which means telling us to stop. Write to hello@parallax-studio.io.
If you are unhappy with how we have handled your details, tell us. You can also complain to the Information Commissioner's Office, the UK's data protection regulator, at ico.org.uk/make-a-complaint.
07
Who we are
Parallax Posting is run by Parallax Thinking Ltd, which trades as Parallax Studio. Its company number is 16344822, and its registered office is 90 Florence Road, Poole, Dorset, BH14 9JF.